Jennifer Krug is the digital editor of Wanted, Arena Holdings’ award-winning luxury lifestyle magazine, where she leads the brand’s digital presence through fashion features, profiles and cultural commentary. Based in Johannesburg, she is a writer, stylist and makeup artist committed to championing South African creativity and amplifying the voices shaping its fashion and cultural industries.
Born in Kimberley, Krug studied Fashion at Stadio School of Fashion, completing her BA Honours in 2023. Her academic achievements were recognised with the Academic Marathoner Award for resilience, the Ideation Maestro award for design thinking, and the Academic Excellence award as top achiever in BA Media.
Her career began in makeup, assisting leading South African artists before expanding into editorial and commercial work with Wanted and Nicotine magazines, as well as brands including Galxboy, Naked Insurance and iPhone. She later gained experience in public relations and influencer management, collaborating with Redken, Kérastase and South African Fashion Week.
In 2023, Krug joined Arena Holdings as fashion assistant to fashion director Sharon Armstrong, contributing to styling and producing shoots for Sowetan Magazine. Alongside this, her writing has appeared in Sunday Times Lifestyle, Times Live and The Edit, establishing her as a fresh voice in South African fashion journalism.
Outside of work, Krug draws inspiration from her close relationships with family and friends and channels her creative sensibility into visual collages and scrapbooking. As digital editor of Wanted, Krug is building a career dedicated to exploring the culture, psychology and stories of South African creatives, with the goal of ensuring their work is recognised both locally and globally.